In response to the legalization of cannabis in 2018, the New Brunswick Medical Society (NBMS) launched Legal, Not Safe, a public awareness campaign highlighting the health risks of consuming cannabis products.

In January 2023, The Canadian Centre on Substance Use and Addiction (CCSA) released Canada’s New Guidance on Alcohol and Health to replace the 2011 Low-Risk Alcohol Drinking Guidelines. In response to these changes, the NBMS launched Mindful Drinking, Healthier Living, a modernized public awareness campaign highlighting the health risks associated with alcohol consumption.

In August 2023, the NBMS introduced the broader awareness campaign It’s your choice. Know the risks., which cautions New Brunswickers of the health risks of consuming cannabis and/or alcohol.

Simply put, there are no safe amounts of alcohol or cannabis, and any reduction in your consumption is beneficial. Take the time to understand the complexities of alcohol and cannabis consumption and their potential adverse effects on the human body.

Learn more by visiting yourchoiceknowtherisks.ca.