Choosing Wisely New Brunswick a campaign to help clinicians and patients engage in conversations about unnecessary tests and treatments, and make smart and effective care choices.

Unnecessary Care

Canadians have more than 1 million potentially unnecessary medical tests and treatments every year. Unnecessary tests and procedures do not add value to care and can potentially harm our patients, while contributing to longer wait times and wasting health system resources. 

Choosing Wisely Canada’s Lists of Recommendations identify tests and treatments commonly used in each specialty that are not supported by evidence, and could expose patients to harm. 

Choosing Wisely New Brunswick Priority Projects

Antibiotic Wisely Opioid Wisely
Anti 2 Opioid Wisely
Imaging for low back pain Preoperative testing prior to low-risk surgeries
Back3 preop high 1
Long term care:
Appropriate use of antipsychotics Appropriate use of benzodiazepines
antipsychotics med BSH hospitals

Clinicians: Order posters, prescription pads, or download patient pamphlets here.


CWNB is led by the New Brunswick Medical Society and works collaboratively with Réseau de santé Vitalité, Horizon Health Network, Dalhousie Medicine New Brunswick, College of Physicians and Surgeons of New Brunswick, New Brunswick College of Family Physicians, Centre de formation médicale Nouveau-Brunswick, Department of Health, New Brunswick Health Council and patients.

To get involved, contact Julie Atkinson, Choosing Wisely Project Manager, New Brunswick Medical Society.

Patient Materials

The More Is Not Always Better campaign includes videos and posters that will present patients with scenarios in daily life where more is clearly not better, and make the connection that the same is also true when it comes to medicine.

Choosing Wisely recognizes the importance of educating and engaging patients so that they can make informed choices about their care. Patient pamphlets are available to help patients learn about the tests, treatments or procedures in question, when they are necessary and when they are not, and what patients can do to improve their health. 

Local Champions


For more information, please visit