Choosing Wisely New Brunswick

Choosing Wisely Canada is the national voice for reducing unnecessary tests and treatments in health care.

Choosing Wisely engages health-care professionals to take leadership in reducing unnecessary tests, treatments, and procedures by providing them with recommendations, tools and resources that make it easier to choose wisely. It is part of a global movement that began in the United States in 2012 and now spans 25 countries across five continents.

Led by the New Brunswick Medical Society (NBMS), Choosing Wisely New Brunswick (CWNB) launched in 2018 and is responsible for provincial campaigns and implementation projects to reduce unnecessary care in New Brunswick.

Unnecessary care in Canada

Canadians have more than 1 million potentially unnecessary medical tests and treatments every year. Unnecessary tests and procedures do not add value to care and can potentially harm patients, while contributing to longer wait times and wasting health system resources. To learn more, read the Canadian Institute for Health Information (CIHI) report on unnecessary care in Canada.

To learn more about Choosing Wisely New Brunswick, visit

CWNB Physician Quality Improvement Initiative

The New Brunswick Medical Society and Choosing Wisely New Brunswick recognize the importance of providing training and support for New Brunswick physicians to lead quality improvement (QI) projects. As a result, the Physician Quality Improvement Initiative has been developed to provide grants for QI training and projects in New Brunswick with a focus on reducing unnecessary tests and treatments through Choosing Wisely Canada’s recommendations and resources.

Click here for more information and to view the list of current projects.